To the ProBrewer community:
I would be interested to hear from those who have recently brought new labels to the market. Particularly anyone who has developed a brand and label/package design without the use of a top-tier design house.
What do people feel are the biggest challenges in designing a successful label and package today? Our view is that the market is getting crowded with products that look great - but very similar to each other. My gut is that design houses are going to come up with more of the same quality ideas, but ideas that won't really help new labels establish and differentiate themselves.
Has anyone else been working through this same issue? It would be fascinating to share views.
If anyone recommends a label and package designer they have worked with, I would appreciate the referral.
Thanks,
Jim
I would be interested to hear from those who have recently brought new labels to the market. Particularly anyone who has developed a brand and label/package design without the use of a top-tier design house.
What do people feel are the biggest challenges in designing a successful label and package today? Our view is that the market is getting crowded with products that look great - but very similar to each other. My gut is that design houses are going to come up with more of the same quality ideas, but ideas that won't really help new labels establish and differentiate themselves.
Has anyone else been working through this same issue? It would be fascinating to share views.
If anyone recommends a label and package designer they have worked with, I would appreciate the referral.
Thanks,
Jim
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