Ok, so we decided to start out by doing contract brewing, on a small scale, to try and establish our brand in hopes this will make funding easier while minimizing risks. We've created the recipes and established a relationship with a local brewpub to brew a few batches each month until we exceed capacity and either purchase our own FV's or grow into our own brewery.
So, the question now is should we work with a distriburor or self distribute. I see pros and cons to each but want your opinions.
With distribution, I don't need cold storage, a sales team, or a delivery truck - but i get less per barrel.
Wish self distribution my costs are higher (cold storage, sales team, delivery truck is needed) but i get a bit more per barrel.
The trend here is for bars to constantly rotate through craft beers, so I'm also concerned about the sales effort required to keep us moving and growing. A good distributor would do this leg work for us right?
What are your thoughts? In my state, I have the option...
So, the question now is should we work with a distriburor or self distribute. I see pros and cons to each but want your opinions.
With distribution, I don't need cold storage, a sales team, or a delivery truck - but i get less per barrel.
Wish self distribution my costs are higher (cold storage, sales team, delivery truck is needed) but i get a bit more per barrel.
The trend here is for bars to constantly rotate through craft beers, so I'm also concerned about the sales effort required to keep us moving and growing. A good distributor would do this leg work for us right?
What are your thoughts? In my state, I have the option...
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