Anybody doing this. If not, why not?
Every time I bring this up, people look at me like I'm crazy.
Tap handles ain't cheap!
There are a lot of accounts that flat-out refuse to put your beer on without a tap handle. You supply one that you paid anywhere from $10 to $40 for, they blow the keg...put something else on... and display YOUR tap handle on a wall or shelf like it's some sort of trophy. So...to make $20 or less net profit on the keg, you spent $30 for the handle. Marketing...blah, blah, blah,...people can see your brand..blah, blah, blah. This will still happen with a deposit to cover the tap handle to insure you get it back or the account keeps you on.
Your thoughts...?
Every time I bring this up, people look at me like I'm crazy.
Tap handles ain't cheap!
There are a lot of accounts that flat-out refuse to put your beer on without a tap handle. You supply one that you paid anywhere from $10 to $40 for, they blow the keg...put something else on... and display YOUR tap handle on a wall or shelf like it's some sort of trophy. So...to make $20 or less net profit on the keg, you spent $30 for the handle. Marketing...blah, blah, blah,...people can see your brand..blah, blah, blah. This will still happen with a deposit to cover the tap handle to insure you get it back or the account keeps you on.
Your thoughts...?
Comment