Anyone used really successful loyalty programs? Ive heard horror stories about bottle clubs and the like even at very successful breweries because people buy in and then they are never happy as they want the world after that.
I have two ideas:
1. Growler includes a coupon on the label for $1 off a pint at time of refill or some similar incentive. Basically an easy growler club that everyone joins but specifically helps locals.
2. Corporate taproom (ie World of Beer, Old Chicago) tier type loyalty model. Develop a five tier system where buying flights, glasses, and growlers earns you points toward the five tiers. Each tier attained gets some reward like glass, shirt, hat, sweater, events plus name on the wall and pic on the wall for the hard to attain tiers.
Were in a 40% local (15,000) 60% visitor (150,000/yr) market and looking to move around 500bbl in the taproom per year. Little brewery competition but some very popular, old, legacy bars in town to compete with. Any ideas? Is the tier thing considered excessively corny at the brewery level?
I have two ideas:
1. Growler includes a coupon on the label for $1 off a pint at time of refill or some similar incentive. Basically an easy growler club that everyone joins but specifically helps locals.
2. Corporate taproom (ie World of Beer, Old Chicago) tier type loyalty model. Develop a five tier system where buying flights, glasses, and growlers earns you points toward the five tiers. Each tier attained gets some reward like glass, shirt, hat, sweater, events plus name on the wall and pic on the wall for the hard to attain tiers.
Were in a 40% local (15,000) 60% visitor (150,000/yr) market and looking to move around 500bbl in the taproom per year. Little brewery competition but some very popular, old, legacy bars in town to compete with. Any ideas? Is the tier thing considered excessively corny at the brewery level?
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