As a startup, a large portion of my first year expenses are going to go towards POS and marketing my brewery. I know it varies from place to place, but how much do you guys generally spend per year on POS material and marketing? I know that I'm not going to be competing w/ A-B, M-C and the others on TV and radio. However, I will put ads in local publications and other local advertising.
Help me out guys, what did/do you plan on spending in your first year to get your name out there?
Help me out guys, what did/do you plan on spending in your first year to get your name out there?
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