$20 Million in Goodwill
Brewers Association announces charitable contributions for Craft Beer Week
American Craft Beer Week (May 12-18), which is celebrated annually, highlights the industry and culture of craft beer. This year’s theme of American Craft Beer Week is to “recognize and promote what amazing community citizens craft brewers are,” according the Brewers Association.
For the first time ever, the BA announced U.S. craft breweries' charitable contributions, and for 2007 they are estimated to be more than $20 million.
"In addition to being recognized for making world-class beer, independent craft brewers are amazing community citizens," said Julia Herz, a spokesperson for the Brewers Association. “Craft brewers are an integral part of many communities’ charitable efforts. They donate to everything from fire departments, disaster relief efforts, local events, educational fundraisers and so much more.”
The BA is suggesting that brewers celebrate the week by doing something as simple as announce the charitable contributions of your brewery or host an event at your brewery to announce and celebrate the goodwill that your brewery has provided for the local community and charitable organizations.
You can enter your celebration into the national database by completing the Register Your Brewery Event form at AmericanCraftBeerWeek.org.
Changed to a weeklong event in 2006, the inaugural American Craft Beer Week was recognized by the U.S. Congress with House Resolution 753 (.pdf file). The week has continued to attract interest and support from beer lovers and the media. In 2007, more than 150 brewers registered their community celebrations