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Thread: Wholesaler and Retailer Markup

  1. #1
    Join Date
    Sep 2009

    Wholesaler and Retailer Markup

    I was wondering if anyone knew the approximate markup for cases and kegs by wholesalers and retailers?

  2. #2
    Join Date
    Oct 2005
    Reno, Nevada USA
    The beer locally is sold from the distributor at; $50.00/ 5 gallon, retails @ the local liquor for $66.99. A 15.5 gallon keg is $109.00, retails for $149.00.
    Price we sell from the brewery fluctuates quarterly to the distributor.

  3. #3
    Join Date
    Nov 2008
    this varies from state to state, wholesaler to wholesaler, retailer to retailer. One of the common ranges quoted is 25%-35% both at the wholesale and at the retail level on cases. Haven't seen much published on kegs.

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