Wholesaler and Retailer Markup
I was wondering if anyone knew the approximate markup for cases and kegs by wholesalers and retailers?
The beer locally is sold from the distributor at; $50.00/ 5 gallon, retails @ the local liquor for $66.99. A 15.5 gallon keg is $109.00, retails for $149.00.
Price we sell from the brewery fluctuates quarterly to the distributor.
this varies from state to state, wholesaler to wholesaler, retailer to retailer. One of the common ranges quoted is 25%-35% both at the wholesale and at the retail level on cases. Haven't seen much published on kegs.