Beer Institute CEO and industry advocate will be missed

Jeff Becker, Beer Institute CEO and friend of many in our industry passed away yesterday.

Becker died peacefully at his home following a brave battle with cancer. He was a tireless advocate and a true champion of the beer industry.

I had many opportunities to chat informally with Jeff over the years, and he was someone who would always be sincerely interested in conversation. He was a very engaged and humble person, and his contribution to the beer industry will always be remembered.

Jeff is survived by his wife Brenda and his children Megan and Max.

Please toast a pint and a heartfelt Cheers! to Jeff and his family.