Totally agree, ZERO. For big bang for buck, go for free PR in local radio, newspapers, etc. These people are crying out for content.
Classic example of why advertising doesn't work for a startup. We've maybe had 15 articles in a local paper and still have people that 'can't believe they haven't heard of us'. The newspaper has been trying to sell me advertising space since we started, my theory is that if people haven't seen the articles, then there is no way they would have seen our corner advert on page 13 that cost x hundred. Waste of precious cash.
If you actually have money to spend, spend it on making sure your company has a professional feel about it from the outside, like a decent web-site, decent logo, brand design. etc. and of course, do your best to get the beer right.
Jeff Rosenmeier (Rosie)
Chairman of the Beer
Lovibonds Brewery Ltd