Hoegaarden N/A

[admin]

InBev to test market Non-alcoholic Hoegaarden in home turf

InBev Belgium will soon roll out Hoegaarden 0.0, a new alcohol-free product.

Named after the classic wheat Hoegaarden, 0.0 is InBev-ish stylish, with a design centered around a Gothic rendition of “0.0” that looks like two ghost eyes, printed on a light yellow can with white wheat germs.

Carlos Brito, AB InBev CEO said in a press conference, the point of a big beer company is to offer brands for all tastes, or, as he put it, “you want a portfolio [of drinks] that allows consumers to stay within your franchise.”

“Some beverages, like water, and soft drinks,” are doing better than beer, Mr. Brito said.

[Scott M]

I found the comments from the taste test panel interesting!

http://blogs.wsj.com/brussels/2011/0...ogle_news_blog

“It’s lovely, like a Hoegaarden shandy", “Like sweet dish soap"

[MatthewS]

and for originality we reward InBev...

zero point zero.