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Thread: From the ‘No Comment’ File

  1. #1
    Join Date
    Sep 2002
    Posts
    1,566

    From the ‘No Comment’ File

    Check Beer, “the only American beer created just for women”

    Chick Beer, a new beer contract brewed out “southern Wisconsin* is not the first beer brand to target women, but perhaps the first to do so overtly and shamelessly.

    Their web site proclaims, “Chick is a craft-brewed light beer that doesn’t taste like a light beer. It has just 97 calories and 3.5 carbs. The taste is soft, smooth and full-bodied. It’s the taste that most women prefer.”

    Oddly, the web site (which complains that “for centuries, beer has been created, produced and marketed by and to men”), doesn’t indicate if this company is owned by men, women or both (or neither).

    Good luck.
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  2. #2
    Join Date
    Mar 2006
    Location
    Ex-Germany / California
    Posts
    603
    But it's in a brown bottle, which reeks of testosterone.

    I guess there was at least one guy in the marketing group that created this.

  3. #3
    Join Date
    Jan 2009
    Location
    Florence, Oregon, USA
    Posts
    342
    I guess I don't understand limiting your market with this kind of promotion. If this was InBev, I could see where they would want to try and reach out to non-beer drinking women with a product like this. If the promotion failed, they (InBev) are not going to lose any maket share beccause of it.
    Scott Maurer
    Brewer, making the best beer I can
    Just Off North Jetty Road, (in my Barn)
    Florence, Oregon

  4. #4
    Join Date
    Oct 2006
    Location
    Taos, NM USA
    Posts
    339
    Anybody taste it yet?

  5. #5
    Join Date
    Mar 2006
    Location
    Hardy, VA
    Posts
    150
    Please don't purchase this pandering potent potable. peace.

  6. #6
    Join Date
    Aug 2010
    Posts
    92
    Quote Originally Posted by admin
    Chick Beer, a new beer contract brewed out “southern Wisconsin* is not the first beer brand to target women, but perhaps the first to do so overtly and shamelessly.
    Nope. See the third beer down:

    http://www.boneyardbeer.com/boneyardbeer/BEERS.html

  7. #7
    Join Date
    Mar 2006
    Location
    Hardy, VA
    Posts
    150
    Quote Originally Posted by Bierkoenig
    And don't forget Bitches Brew:http://www.dogfish.com/brews-spirits...tches-brew.htm

  8. #8
    Join Date
    Sep 2010
    Location
    Phoenix, Arizona
    Posts
    15
    Quote Originally Posted by el_mocoso
    The article does an excellent job of explaining the inspiration for 'Bitches Brew'

  9. #9
    Join Date
    Mar 2006
    Location
    Odessa, FL USA
    Posts
    159
    Here's the first beer targeted to women. Based here in Florida, but a few years ahead of their time. Sadly it's now one for the beer history books. Was actually a pretty decent beer. The ratings unfairly reflect the beer...as usual. Brewed with rose hips and honey.
    http://beeradvocate.com/beer/profile...3/?ba=hunteraw
    Bob
    Saint Somewhere Brewing
    Tarpon Springs FL

  10. #10
    Join Date
    Sep 2006
    Location
    pembine, wi USA
    Posts
    136
    This is just embarassing.
    Tim Eichinger
    Visit our website blackhuskybrewing.com

  11. #11
    Join Date
    Dec 2007
    Posts
    61
    Quote Originally Posted by Capt. Bob
    Here's the first beer targeted to women.
    Here's another one, that predates that example by about a half century or so.


    And that's by no means the only one, nor would I venture a guess what beer was the first.

  12. #12
    Join Date
    Jul 2007
    Location
    Boise, ID
    Posts
    189
    We just started stocking Chick Beer for one simple reason. When a guy comes in and ask for a "light beer" we hand him a bottle of Chick Beer.
    www.brewforia.com

  13. #13
    Join Date
    Sep 2009
    Posts
    4
    I am not a chick and I love Girl Beer from Boneyard and order it without the least bit of embarrassment

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