Include Sales Tax or No?

[Bainbridge]

Thought experiment. Let's say I want a pint to be $4.50 at peak price. Our state has fairly high sales tax and people just always assume it's added on. Is it better to include it in the price and make the pint $4.50 even, or make the pint $4.25 and add the sales tax after (totaling about $4.60)?

I'm a fan of round numbers, but an accountant advised adding tax after. True, something in the primitive little knot at the top of our spines tells us "$4.25 = better deal!". What do you all do?

[YSBrewer]

I too am interested in this - subscribing...

[Fennellys]

My years of bar experience have shown me that people like beer prices that end in only quarters as change. Because of my cash register I would charge $4.50 for the beer and then back the tax out with my accounting software. At other bars I have charged $4.21 for the beer and with tax it hits $4.50, and at yet another We again charged $4.50 and the POS system figured out all the taxes in the end of the day report.

In the end I prefer to have the price as an even $4.50 and then back the tax out later, but that is just my preference and it works for me, my data sheets, and accounting software.