First, I don't own a brewery or brewpub. I would think though that you have to figure out what your clientèle is coming into your establishment for. Is it the craft beers you currently present them, the food, or is your restaurant/Pub just the local destination spot.
I wouldn't sacrifice any sales by replacing current "Sellers" with my beers. I would brew my beer in the style I wanted, and if it was close to one of the commercials, I'd offer the customer a taster of mine and ask if they wanted it instead.
Over time, you may find the commercials are over taken by your own craft product, or not. The goal, I would think; is to stay in business.
Last edited by Scott M; 05-05-2012 at 12:05 PM.
Head Brewer and everything else
North Jetty Brewing Co. (In My Barn)