Craft Exports Up 86%
Based on results from a recently-completed industry survey, the Brewers Association (BA) reports record exports of American craft beer in 2011, and for the ninth consecutive year*. American craft breweries exported over 110,000 barrels of beer in 2011, valued at an estimated $23.4 million-a dramatic increase of 86 percent by volume and 97 percent by dollars over 2010 exports.
Canada remained the industry's largest export market, with shipments increasing 127 percent by volume (up to 27,976 barrels) in 2011, largely as a result of increased demand in British Columbia, Alberta, and Ontario.
Additionally, the United Kingdom and Sweden remained the next two largest markets. Exports to both countries totaled approximately 13,065 barrels. Regionally, Western Europe is the largest destination for American craft beer exports. Shipments to the region increased by 52 percent in 2011 and now surpass 51,613 barrels.
"The growth in international sales is remarkable in light of the lingering global economic recession. Despite decreasing purchasing power, consumer demand for American craft beers has remained strong and importers have continued to expand their portfolios of American craft beer brands, even in emerging markets, like Brazil and India," said Bob Pease, chief operating officer, Brewers Association. "These export figures speak for themselves. They are a testament to the innovation of small, independent American craft brewers and their focus on creating products of value to the consumer."
Total American craft beer exports are up by approximately 500 percent since the BA Export Development Program was initiated in 2004 with funds from the United States Department of Agriculture Market Access Program (USDA MAP).
In the U.S., small and independent brewers employ nearly 100,000 full- and part-time employees, generate more than $3 billion in wages and benefits, and pay more than $2.3 billion in business, personal and consumption taxes. These brewers operate vital small businesses in communities across the country.
And, FYI, thanks to the likes of Brewdog and Mikkeller, the continental market is discovering craft beer as well. But with the exception of a few breweries, there's not much in terms of American presence over here, and most people that I talk to seem to think the only beer America produces is Bud and MGD.
Please, please start sending more stuff over here so I can prove people wrong.