A question of taste
Just a word of caution - for those devoting their valuable time and money - and others' valuable time and money - to a new brewery project:
Craft beer IS all about the flavor. But it still has to be presented in good taste. It is equally (some would argue more so) about image/presentation/marketing because you still have to sell it and someone will have to want to buy it.
While you may have great ideas for beer & brewery names, you may want to take a step back and ask yourself - can I picture my accountant or banker, or my friend's mom, taking a six-pack off the shelf when it has a name like "Wanker"? Or would I want to be seen, myself, walking out of a store carrying a bottle of a beer named "Red Ass"? (Both real examples from the 1990s, the last time craft brewing was skyrocketing in sales.)
If the goal is to sell hats and t-shirts, then that's a different story (Gator Lager?) and it's not really about craft brewing or craft beer.
Am I the arbiter of what constitutes good taste, or what will really succeed? "Heck" no!
(I remember seeing a new brewery with gargoyles on the labels and thought "that'll never fly"....)
Just saying - if you want to create a company that's "built to last," (more than a few years) you may want to err on the side of caution, in terms of how you present the beer & the brewery - if you truly want to eliminate the "veto" factor, or any chance you'll be alienating a substantial % of your potential market.
Mountain West Brewery Supply, Inc., representing:
* Chrislan tap handles
* Rastal glassware
* White Labs