Hi,
I've got a small (just me) micro startup that I've been selling in to places around town with some decent success, and have found a small but prominent quality restaurant chain that is interested in putting one of my products on as their "house beer".
Here are some particulars of what's being proposed:
1. Their house beer is typically at a slightly lower price point than the other draft offerings, but my price to them is the standard price per keg.
2. They don't have any exclusive rights to my product, so I can sell it to other places at this same price, and under its regular name.
3. The beer will have a co-branded name that is agreeable to both sides, they will do the artwork, development, tap handles, etc... Name will probably be a merger of my regular beer name and their restaurant name.
4. They will publically disclose that my brewery makes this product for them, and I personally will do tasting-type events at these restaurants.
Has anyone out there done anything like this before, and what were the pitfalls? All I can see is solid volume, the beginning of a very steady account, and some good exposure for the brewery... all good things. Should I be concerned about dilution of my "regular" brand identity or things like this?
Any help - experience based or pure speculation is welcome.
Thanks,
Scott
I've got a small (just me) micro startup that I've been selling in to places around town with some decent success, and have found a small but prominent quality restaurant chain that is interested in putting one of my products on as their "house beer".
Here are some particulars of what's being proposed:
1. Their house beer is typically at a slightly lower price point than the other draft offerings, but my price to them is the standard price per keg.
2. They don't have any exclusive rights to my product, so I can sell it to other places at this same price, and under its regular name.
3. The beer will have a co-branded name that is agreeable to both sides, they will do the artwork, development, tap handles, etc... Name will probably be a merger of my regular beer name and their restaurant name.
4. They will publically disclose that my brewery makes this product for them, and I personally will do tasting-type events at these restaurants.
Has anyone out there done anything like this before, and what were the pitfalls? All I can see is solid volume, the beginning of a very steady account, and some good exposure for the brewery... all good things. Should I be concerned about dilution of my "regular" brand identity or things like this?
Any help - experience based or pure speculation is welcome.
Thanks,
Scott
Comment