I agree, controlling costs in the raw materials section is very important. Some malts cost more and if one is only using a small amount that would have a debatable impact on the finished product, why continue to waste time and money on something that has no impact.
Originally Posted by gray31
The same goes for hops, pick the best bang for the buck bittering hop and use it. Flavor and aroma hops I tend to stick with very bold American hops that can overpower other hops if used in the right amount. I have alway been a fan of Bell's Two Hearted, if memory serves me, that is a 100% Centenial hopped beer.
Just like culinary arts, more is not always (and rarely is) better. Look at the history of brewing in some of Beliguim's Trappist breweries. They did not have some of the malts we have today and have been producing world class beer for centuries. Also, too many flavors from raw ingredients mixed with the flavors from fermentation can lead some to consumers having a confused palate. Remember craft beer occupies 5% of the US beer market and although growing "beer geeks" make up a small percentage of the craft beer market.
For me, I look at two popular regional breweries (to me), Summit and Boulevard. Their standard and flagship beers are good. I drink them because I don't really have to think about an assault on my tounge. However, I turn to their Unchained (Summit) and Smokestack (Boulevard) series when I am looking for something more.
That model respresents (to me) the best way to approach this industry. We have to recognize that our market is evolving, however remains the same. What I mean is that although our market share is increasing, we still have those consumers that are choosing their first craft beer products and also we are converting more consumers towards beer geekdom. So pull out the big gun every once in a while and have some fun.
But remember what pays the bills, so you can continue doing what you love and are passionate about.
Last edited by thatjonguy; 05-29-2012 at 08:40 AM.
Little Deep Brewing Company
Minot, North Dakota