BA Selects 'Beer Ambassador'
The Brewers Association (BA) and its Export Development Subcommittee have selected Andreas Fält to cover Europe as an American Craft Beer Ambassador within the BA’s Export Development Program (EDP).
Fält responsibilities include educating the beer community and media in Europe about the availability and quality of American craft beer. As an independent contractor, he will continue to serve as a consultant at Blue Yellow Media in the UK. He has previously held sales manager positions at Vertical Drinks, also in the UK, and Invicta Import and More Import in Sweden.
“Andreas’ appointment comes at an exciting time for American craft beer export market growth,” said Bob Pease, chief operating officer, Brewers Association. “Overall craft exports increased in record numbers in 2011, and regionally, Western Europe was the largest destination for American craft beer exports. Andreas will serve as a valuable bridge-builder to educate the growing audience of American craft beer lovers abroad.”
Globally, American craft beer exports increased 86% in 2011, with craft breweries exporting more than 110,000 barrels of beer, valued at an estimated $23.4 million.