Rootbeer numbers please

[J.M.Martin]

We are about to begin packaging our rootbeer. I was wondering if any of you will be willing to share some of your numbers (online or off-line). I know what my cost of brewing is and I can look on any shelf and see the cost to consumers. I’ve done the math 25-33% mark up at distributor and 20-25% mark up at retail but I would like to see some actual “real world” number of what others are selling soda to a distributor for and if you know what price the distributor is selling your soda to retail for.

Thank you for your time

Jamie M. Baertsch
Wisconsin Dells Brewing Company

[Natrat]

When you start packaging, can you send me some? I'm a rootbeer fanatic. Happy to send you some of our schwag, too...

Nat