real versus perceived cost of wet hops
Keep in mind that drying and processing adds only a very little cost to the cost of goods on hops. The real cost is in production and risk management of the crop. The perception is that because the grower is doing "less" work that they should be cheaper when in reality handling wet hops for quality beer should ADD cost. True, the brewer is buying nearly 80% water with wet hops, paying for expedited shipping on water, etc...but the brewer is also paying for a specialty outside of the normal production and distribution chain as well as aroma characteristics not found in dried, processed hops. We have been trying to teach brewers to treat wet hops an a different ingredient than their dry herb cousin. Think of the difference between fresh basil and dried basil, both on cost and attributes.
Gorst Valley Hops