I have to disagree, though not on the issue of shelf space or confusion with malt liquors. Purely on the statement:
" I think 22s are an unfriendly size for consumers-not enough for a good sitting, not enough to share, and poorly priced per fluid ounce."
So you mean to tell me that 22 ounces of beer isn't a good sitting? Who really has the problem then, craft brewer's or people who haven't yet learned quality over quantity.Like I said, two servings, I always split 22oz. between two to four people, it's the perfect size to allow a few people a good sample size and gives them the ability to try other beers over the course of a sitting. I think the main problem is I have never seen anyone drink the contents of a "40" out of a glass. It's usually straight from the bottle,sometimes with a paper bag wrapped around it.
Craft brewers should be trying to make their products of enough quality and sophistication that consumers are searching for the "appropriate" glass. I don't allow people around me to drink straight from 22oz, it's awkward for one thing, looks bad and how can they see what they are drinking, take in the aroma and truely appreciate the beer itself.
The focus needs to be more on education of enjoying and appreciating beer and less of how can we get an entire nights alcohol consumption into one drinking vessel. Beer has long been considered a lowly drink in this country for this exact reason because the perception of a "beer drinker" is someone who sits back and cracks a twelve pack after work everynight and chugs down beers with their hamburgers and KETCHUP on weekends. Let's change that perception that it might one day include a crowd that shares beers, offers guests a glass, and appreciate the fact that if they chugged down their beer they'd be losing out on something more important than just their BUZZ!
Franklins Restaurant,Brewery & General Store