Originally posted by mmmatt
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I run a 10 bbl packaging brewery w/ attached taproom. One of our local accounts wanted to rebrand one of our top brands. They asked if I would mind if they put their restaurant's name on it and not use the beers given name at all. After some thought, I told them to go ahead, thinking it could lead to increased sales at their restaurant. I understand the concept of "building a brand". I also realized the reality of "selling beer" and this is what it came down to: putting money into the bank. This account was one of our strongest for several years and the rebranded beer was their biggest craft mover. In my experience, it seems one should find a balance between pushing one's own brand versus letting accounts rebrand them. End of the day, it is all about selling more beer and both of these tactics can further that goal.
My two cents.....
Prost!
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