Miller Posts 1% Gain in Second Quarter
In lethargic category, Miller continues to grow
The major brand beer category continues to show very bad performance, with sales in the fisrt quarter of this year down by 2.6%. But Miller, after implementing a major overhaul of its marketing campaign, distribution relations and brand management after being aquired a few years ago by South African Breweries (SAB), has shown that it just might become a meaningful competitor to Anheuser-Busch.
SABMiller PLC said it made a good start to the fiscal year, with Miller's domestic sales to retailers increased by 1.0% in the second calendar quarter of this year.
"Miller Lite performance was partially offset by a net reduction in the volume of other brands but within these the Milwaukee's Best and High Life franchises achieved growth," the company added.