New contract brewed beer set for aggressive roll-out

Bootie Beer Company is currently undergoing an aggressive expansion campaign in the Northwest United States this October. The company recently announced the management team that will head the effort.

Paul Beleckas, president of Bootie Beer Company was previously with Mike's Hard Lemonade serving as Southeast regional manager, national accounts manager and national trade development manager.

Robert Evangelista, who will serve as expansion director for Bootie Beer was previously with Beck's and Company, where he held the positions of regional manager. He was responsible for wholesaler and key chain relationships and building the Beck's brand in the retail chain outlet.

Bootie Beer Company, which tags itself as “America's Entertainment Beer,” is brewed under contract in La Crosse, Wisconsin. Bootie Beer is introducing Bootie and Bootie Light. Their web site is www.bootiebeer.com .