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Thread: National Consumer Overview

  1. #1
    Join Date
    Jun 2005
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    National Consumer Overview

    (Sorry tables didn't past. You may be interested in this data, as most of us don't have the mony to do extensive industry research like this)


    NATIONAL CONSUMER OVERVIEW

    Current Population 21+ (2004) 206,679,917
    Estimated Population Change + 11,632,081
    Estimated Population 21+ (2009) 218,311,998
    Estimated Population Growth + 5.6% from 2004 to 2009

    Ethnicity Percent of
    Population Percent of Beer
    Consumption
    White/non-Hispanic 71.8 70.2
    African-American 10.8 11.2
    Hispanic 11.3 14.2
    Other 6.1 4.4


    Age Percent of Population Percent of Beer Consumption
    21 - 24 7.6 11.8
    25 - 34 18.9 23.3
    35 - 44 21.9 26.5
    45 - 54 20.3 20.3
    55 - 64 13.8 10.7
    65 - 74 9.2 4.6
    75 or More 8.4 2.7

    Household Income Level 21 + Percent of Population % of Beer Consumption
    Under $10,000 6.5% 4.3%
    $10,000 - $19,999 9.0% 9.5%
    $20,000 - $29,999 10.4% 10.0%
    $30,000 - $39,999 10.9% 12.1%
    $40,000 - $49,999 10.3% 11.6%
    $50,000 - $74,999 20.9% 21.5%
    $75,000 - $99,999 12.8% 12.1%
    $100,000 or More 19.1% 18.8%

    Education 21 + Percent of Population % of Beer Consumption
    Grade School 7.0% 7.6%
    Some High School 12.7% 13.7%
    High School Graduate 28.8% 30.0%
    Some College 28.6% 28.6%
    College Graduate 22.9% 20.1%

    Occupation 21 + Percent of Population % of Beer Consumption
    Executive Administrative Managerial 9.0% 9.7%
    Professional Specialty 11.9% 9.2%
    Sales Technicians Related Support 7.9% 8.5%
    Administrative Support Including Clerical 9.6% 7.4%
    All Service 8.6% 9.5%
    Precision Production Craft & Repair 11.5% 22.2%
    Other Blue Collar 4.3% 7.5%
    Not Employed 37.3% 26.1%




    Source: Spectra, U.S. Census Data, Miller Brewing Company, Behavioral Tracking Study
    Last edited by bbrodka; 11-17-2005 at 03:45 PM.

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