(Sorry tables didn't past. You may be interested in this data, as most of us don't have the mony to do extensive industry research like this)
NATIONAL CONSUMER OVERVIEW
Current Population 21+ (2004) 206,679,917
Estimated Population Change + 11,632,081
Estimated Population 21+ (2009) 218,311,998
Estimated Population Growth + 5.6% from 2004 to 2009
Ethnicity Percent of
Population Percent of Beer
Consumption
White/non-Hispanic 71.8 70.2
African-American 10.8 11.2
Hispanic 11.3 14.2
Other 6.1 4.4
Age Percent of Population Percent of Beer Consumption
21 - 24 7.6 11.8
25 - 34 18.9 23.3
35 - 44 21.9 26.5
45 - 54 20.3 20.3
55 - 64 13.8 10.7
65 - 74 9.2 4.6
75 or More 8.4 2.7
Household Income Level 21 + Percent of Population % of Beer Consumption
Under $10,000 6.5% 4.3%
$10,000 - $19,999 9.0% 9.5%
$20,000 - $29,999 10.4% 10.0%
$30,000 - $39,999 10.9% 12.1%
$40,000 - $49,999 10.3% 11.6%
$50,000 - $74,999 20.9% 21.5%
$75,000 - $99,999 12.8% 12.1%
$100,000 or More 19.1% 18.8%
Education 21 + Percent of Population % of Beer Consumption
Grade School 7.0% 7.6%
Some High School 12.7% 13.7%
High School Graduate 28.8% 30.0%
Some College 28.6% 28.6%
College Graduate 22.9% 20.1%
Occupation 21 + Percent of Population % of Beer Consumption
Executive Administrative Managerial 9.0% 9.7%
Professional Specialty 11.9% 9.2%
Sales Technicians Related Support 7.9% 8.5%
Administrative Support Including Clerical 9.6% 7.4%
All Service 8.6% 9.5%
Precision Production Craft & Repair 11.5% 22.2%
Other Blue Collar 4.3% 7.5%
Not Employed 37.3% 26.1%
Source: Spectra, U.S. Census Data, Miller Brewing Company, Behavioral Tracking Study
NATIONAL CONSUMER OVERVIEW
Current Population 21+ (2004) 206,679,917
Estimated Population Change + 11,632,081
Estimated Population 21+ (2009) 218,311,998
Estimated Population Growth + 5.6% from 2004 to 2009
Ethnicity Percent of
Population Percent of Beer
Consumption
White/non-Hispanic 71.8 70.2
African-American 10.8 11.2
Hispanic 11.3 14.2
Other 6.1 4.4
Age Percent of Population Percent of Beer Consumption
21 - 24 7.6 11.8
25 - 34 18.9 23.3
35 - 44 21.9 26.5
45 - 54 20.3 20.3
55 - 64 13.8 10.7
65 - 74 9.2 4.6
75 or More 8.4 2.7
Household Income Level 21 + Percent of Population % of Beer Consumption
Under $10,000 6.5% 4.3%
$10,000 - $19,999 9.0% 9.5%
$20,000 - $29,999 10.4% 10.0%
$30,000 - $39,999 10.9% 12.1%
$40,000 - $49,999 10.3% 11.6%
$50,000 - $74,999 20.9% 21.5%
$75,000 - $99,999 12.8% 12.1%
$100,000 or More 19.1% 18.8%
Education 21 + Percent of Population % of Beer Consumption
Grade School 7.0% 7.6%
Some High School 12.7% 13.7%
High School Graduate 28.8% 30.0%
Some College 28.6% 28.6%
College Graduate 22.9% 20.1%
Occupation 21 + Percent of Population % of Beer Consumption
Executive Administrative Managerial 9.0% 9.7%
Professional Specialty 11.9% 9.2%
Sales Technicians Related Support 7.9% 8.5%
Administrative Support Including Clerical 9.6% 7.4%
All Service 8.6% 9.5%
Precision Production Craft & Repair 11.5% 22.2%
Other Blue Collar 4.3% 7.5%
Not Employed 37.3% 26.1%
Source: Spectra, U.S. Census Data, Miller Brewing Company, Behavioral Tracking Study