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Branding the working-side of the industry

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  • Branding the working-side of the industry

    Beyond social media, how do you promote brewery tours to the public?

    I just finished a book that tours the entire industry in WI (not just breweries, but barley fields, hop yards, equipment manufacturers, tap handle makers, et cetera) and now I'm trying to promote it to the people that love that behind-the-scenes kind of stuff.

    Here's a link to the project: http://stateofcraft.beer/

    Thanks!
    Matt
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