From the so called Brewer's Association: "Diversity Committee:
The new Diversity Committee met for the first time at the 2017 Craft Brewers Conference. Led by Scott Metzger, founder of Freetail Brewing and a member of the BA board of directors, this new committee will use 2017 primarily for gathering information. It will also engage in a variety of tasks, potentially including:
Identifying issues related to maximizing the diversity and inclusiveness of Brewers Association membership and of the industry as a whole including beer lovers.
Enriching the Association and its ability to serve members, along with the craft brewing industry, through integration of multiple perspectives and experiences.
Conducting outreach and participating in conversations with like-minded groups to share best practices.
Monitoring industry discussions among media, members, and beer lovers surrounding topics of diversity with regard to race and gender.
Updated Advertising and Marketing Code:
Language has been added to address beer marketing with sexually explicit, lewd, or demeaning brand names, language, text, graphics, photos, video, or other images. An Advertising Complaint Review Panel will address issues as they arise should a voting member brewery lodge a complaint tied to the code.
The updated code will apply to winners of the BA’s competitions, the Great American Beer Festival (GABF) and World Beer Cup. Beginning in 2017, brand names that are determined to not meet the Marketing and Advertising Code, and that win a medal or award, will not be permitted to use the GABF and/or World Beer Cup intellectual properties (trademarked names and logos) when promoting the winning beers. Additionally, the brand name will not be announced on stage during the award ceremony or promoted in competition materials, such as the winners’ list. The brewery producer and style of the beer will be announced/listed, but not the beer name itself.
This addition is not in response to one specific brand or brewery. Additionally, it applies only to new entries of our competitions going forward. The Brewers Association believes in free speech, innovation, and creativity. As businesses, brewers can and should name and market beers in the manner they desire. However, the Brewers Association also believes that beer marketing should represent the values, ideals, and integrity of a diverse culture. We will not be a platform to promote or celebrate any brands that do not meet the Advertising and Marketing Code.
The new Diversity Committee met for the first time at the 2017 Craft Brewers Conference. Led by Scott Metzger, founder of Freetail Brewing and a member of the BA board of directors, this new committee will use 2017 primarily for gathering information. It will also engage in a variety of tasks, potentially including:
Identifying issues related to maximizing the diversity and inclusiveness of Brewers Association membership and of the industry as a whole including beer lovers.
Enriching the Association and its ability to serve members, along with the craft brewing industry, through integration of multiple perspectives and experiences.
Conducting outreach and participating in conversations with like-minded groups to share best practices.
Monitoring industry discussions among media, members, and beer lovers surrounding topics of diversity with regard to race and gender.
Updated Advertising and Marketing Code:
Language has been added to address beer marketing with sexually explicit, lewd, or demeaning brand names, language, text, graphics, photos, video, or other images. An Advertising Complaint Review Panel will address issues as they arise should a voting member brewery lodge a complaint tied to the code.
The updated code will apply to winners of the BA’s competitions, the Great American Beer Festival (GABF) and World Beer Cup. Beginning in 2017, brand names that are determined to not meet the Marketing and Advertising Code, and that win a medal or award, will not be permitted to use the GABF and/or World Beer Cup intellectual properties (trademarked names and logos) when promoting the winning beers. Additionally, the brand name will not be announced on stage during the award ceremony or promoted in competition materials, such as the winners’ list. The brewery producer and style of the beer will be announced/listed, but not the beer name itself.
This addition is not in response to one specific brand or brewery. Additionally, it applies only to new entries of our competitions going forward. The Brewers Association believes in free speech, innovation, and creativity. As businesses, brewers can and should name and market beers in the manner they desire. However, the Brewers Association also believes that beer marketing should represent the values, ideals, and integrity of a diverse culture. We will not be a platform to promote or celebrate any brands that do not meet the Advertising and Marketing Code.
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