Fort Point Beer Company - Brand Manager (San Francisco)

[rbortnick]

OVERVIEW:

The Brand Manager is responsible for championing the Brand and our Products. Working closely with CEO and Senior Leadership, the Brand Manager will serve as a key liaison for both internal and external partners, shaping brand strategy, managing product development, and implementing marketing plans to best engage with the Fort Point audience. The Brand Manager will identify key product and marketing opportunities for Fort Point, by creating and executing plans that best represent our point of view and conduct ROI analysis on all initiatives.

PRIMARY DUTIES/RESPONSIBILITIES:

• Partner with CEO and Senior Leadership to develop and execute short and long term product strategies
• Conduct market research, analyze industry data and trends
• Review customer experience
• Improve market saturation
• Manage product launches
• Ensure consistency in communication of brands
• Train Sales, Community Engagement, Retail and other customer-facing staff on brand specific language
• Coordinate with Senior Leadership to enforce standards
• Plan and implement brand development budgets

KNOWLEDGE/EXPERIENCE/EDUCATION REQUIRED:

• 5+ of relevant professional experience
• Proven track record in brand and product management
• Experience planning and managing complex projects with multiple stakeholders
• Experience managing budgets
• Must be 21 years of age or older at the time of application

REQUIRED SKILLS:

• Strong strategic, creative, interpersonal and organizational skills
• Strong understanding of metrics and ability to use data analysis to our advantage
• Enthusiasm and ability to inspire others

KNOWLEDGE/EXPERIENCE/EDUCATION PREFERRED:

• Bachelor’s or higher preferred in Marketing, Design, Business, or a related field
• CPG Experience

COMPENSATION:

• Competitive based on experience

BENEFITS:

• Paid Time Off
• Paid company holidays
• Health Care: 100% Employer contribution to Kaiser Silver plan and 50% for Dependents
• Supplementary: Eligible for Dental, Vision, and Life group plan
• Commuter benefits
• Discounted Planet Granite or other Gym membership
• Beer and Food benefits

Click here to apply