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The Field Sales Representative is the first point of contact for the brewery. The purpose of this position is to increase Wicked Weed Brewing’s sales by building strong relationships with our distributor partners and key accounts, assisting in educating their staff and customers about our beers and culture. To increase brand presence, promote and foster brand loyalty and ensure product quality through key account calls. It is expected that 80% of your time spent is in the marketplace.
Essential Duties and Responsibilities:
Establish regular contact and build relationships with key decision makers at key accounts with a focus on “pull through” not “force in” sales technique.
Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials.
Assist all distributor partners in promoting sales of the products, beer launches, seasonal and brewery initiatives, helping build consumer acceptance of the products.
Manage distributor partner activity, including, but not limited to, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution.
Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for retailer.
Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring Wicked Weed Brewing the best possible image to the consumer.
Coordinate planned on-site promotions during peak business hours and planned beer dinners outside of normal promotions.
Perform ongoing quality control of beer outside of brewery.
Ability and willingness to maintain flexible work schedules.
Complete and submit weekly and monthly market visit recaps and reports, quarterly goals and expense reports.
Additional duties may be assigned as necessary.
Qualifications/Skills Required
Bachelor’s degree preferred.
2-3 years of industry experience selling in the craft beer market.
Strong knowledge of the local market for craft beer.
Experience in both distributor and supplier side.
Cicerone or beer education preferred.
Proficient in computer technology, including but not limited to excel, microsoft office, data entry and organization.
Experience working with VIP and IRI data is preferred.
Ability to lift and/or move up to 25 pounds and occasionally lift and/or move up to 55 lbs.
The ability to drive a motor vehicle to and from accounts continuously - valid driver’s license
The ability to travel via car or airplane on a regular basis
Please email beth@wickedweedbrewing.com with cover letter and resume.
Essential Duties and Responsibilities:
Establish regular contact and build relationships with key decision makers at key accounts with a focus on “pull through” not “force in” sales technique.
Establish an action plan prior to visiting market, utilizing sales reps, VIP information and appropriate collateral/sales materials.
Assist all distributor partners in promoting sales of the products, beer launches, seasonal and brewery initiatives, helping build consumer acceptance of the products.
Manage distributor partner activity, including, but not limited to, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution.
Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for retailer.
Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring Wicked Weed Brewing the best possible image to the consumer.
Coordinate planned on-site promotions during peak business hours and planned beer dinners outside of normal promotions.
Perform ongoing quality control of beer outside of brewery.
Ability and willingness to maintain flexible work schedules.
Complete and submit weekly and monthly market visit recaps and reports, quarterly goals and expense reports.
Additional duties may be assigned as necessary.
Qualifications/Skills Required
Bachelor’s degree preferred.
2-3 years of industry experience selling in the craft beer market.
Strong knowledge of the local market for craft beer.
Experience in both distributor and supplier side.
Cicerone or beer education preferred.
Proficient in computer technology, including but not limited to excel, microsoft office, data entry and organization.
Experience working with VIP and IRI data is preferred.
Ability to lift and/or move up to 25 pounds and occasionally lift and/or move up to 55 lbs.
The ability to drive a motor vehicle to and from accounts continuously - valid driver’s license
The ability to travel via car or airplane on a regular basis
Please email beth@wickedweedbrewing.com with cover letter and resume.