North Park Beer Co. - Social Media & Events Coordinator

[HopGeek]

North Park Beer Co., located in sunny San Diego, California is in search of a Social Media & Events Coordinator

JOB PURPOSE:

The Social Media & Events Coordinator will work in collaboration with Taproom & Brewery Management to organize, plan, and deliver a fun and memorable guest experience at all of NPBC’s events. The Social Media & Events Coordinator will be responsible for the development of a social media strategy and original social media content to build brand awareness and loyalty while increasing traffic flow to our social media sites. The Social Media & Events Coordinator will be focused on serving as a brand ambassador for North Park Beer Co. in all social media sites.

DUTIES AND RESPONSIBILITIES:

• Coordinate all private and public NPBC guest events, managing correspondence with potential clients via email and phone.
• Regularly update both internal and public website events calendars, preparing staff and management with details in advance as well as day of event sheets.
• Respond promptly and appropriately to all guest requests and concerns, remaining proactive to anticipate guest needs.
• Assure guest events are profitable, fun, and compelling to attend.
• Arrange meetings with potential clients to showcase and promote event space and present all available options, then follow up to ensure expectations are met or exceeded.
• Coordinate on-site and off-site events such as tap takeovers, beer dinners, anniversary events, beer release parties, etc.
• Create checklists for event preparation and breakdown, ensuring appropriate scheduling for in-house staff.
• Personally oversee the execution of guest events, or ensure staff is able to do so.
• Collaborate with third party kitchen management to integrate seamless food and beverage service for guest events.
• Coordinate party rentals for guest events as needed.
• Keep event spaces and materials clean, stocked, and organized.
• Help coordinate staff events, such as training and team-building.
• Develop and implement a long-term social media strategy and best practices across various social media platforms (Facebook, Instagram, Twitter, Google+, YouTube, etc)
• Manage the digital voice of NPBC’s brand and reputation through creation of original and engaging social media content that is consistent with company brand and image.
• Execute day-to-day, real-time consumer communications through digital tools including company website, Facebook, Twitter, Instagram, Yelp, etc. and engage with social media audiences to create a sense of community and build brand loyalty.
• Ensure that consumer digital experiences align with overall company goals and vision.
• Analyze, track, measure, and report social media analytic tools to understand consumer impressions of NPBC and to ensure social media strategies are optimized for best performance and response, including SEO performance.
• Create and maintain photographic and video assets documenting NPBC’s story, events, internal successes, etc. which are consistent with company brand and image.
• Develop schedule of daily, weekly, and monthly fun and profitable events and create promotions for these events.
• Develop post-mortem debriefing and evaluation plan for completed events and how to improve.
• Work with the Graphic Designer to develop marketing communications and collateral (press releases, emails, newsletters, website content, social media, signage, etc.) that accurately reflect NPBC’s personality and goals.
• Create and drive public awareness of NPBC’s brand through creating press releases and e-blasts for the breweries various specialty releases and as content is available for delivery to a wide audience on current social marketing tools and software.
• Proactively monitor social media trends, forums, platforms, applications, and technological tools.
• Represent NPBC at offsite events, festivals, and gatherings as required.
• Occasionally supervise taproom and bar staff, which may require opening and/or closing procedures.
• Perform other duties as assigned.
• Learn to operate POS system.
• Follow checklists and standard operating procedures.
• Maintain highest level of customer service and professionalism with guests, management, and co-workers at all times.
• Apply all guidelines for responsible alcohol service.
• Adhere to all safety standards and guidelines. Use team-lifting when picking up full kegs.
• Perform other duties as assigned by Taproom & Brewery Management.

QUALIFICATIONS:

• Possess Bachelor’s degree or equivalent experience in Marketing, Hospitality, Event Planning, or related field.
• Must be at least 21 years of age.
• Prior work experience in bar/restaurant industry, brewing industry, and/or wine industry.
• Strong communication skills, including written, verbal, and nonverbal communications.
• Strong fluency/expertise in social media platforms (Primarily Facebook, Instagram, and Twitter) and community engagement, preferably with prior brand related experience.
• Strong working knowledge of computers including but not limited to Internet, Google Drive, Google AdWords, MailChimp, etc. with ability to learn new tools quickly.
• Possess knowledge of SEO principles, best practices, and writing content for SEO.
• Ability to positively represent NPBC during workdays, as well as outside of work at industry events.
• Strong troubleshooting skills, strong work ethic, and be able to work within a team AND independently with a great attitude.
• Outgoing personality; ability to communicate effectively with consumers, retailers and team members.
• Highly organized with ability to manage priorities and coordinate multiple projects simultaneously.
• Must be passionate about the independent craft brewing industry and NPBC beer.
• Possess basic math skills and the ability to handle money.
• Possess current certification for responsible alcohol service (ABC LEAD or similar) within the last 2 years.
• Possess strong knowledge and enforcement of ABC laws.
• Possess awareness of local, state, and federal health and sanitation laws.
• Able to communicate effectively and be understood in English.
• Must be available to work a flexible schedule in accordance with events calendar.
• Able to lift heavy objects (25 – 55 lbs.) on a continual basis. Able to transport up to 160 lbs. (full kegs) with assistance. Able to stand, walk, lift, and bend for up to 8 hours per shift. Able to work in crowded and confined spaces.
• Able to operate or able to quickly learn Point of Sale system.
• Able to maintain excellent customer service and professional appearance suitable for guest interaction while working under pressure.

TRAVEL REQUIREMENT:

Up to 10% (local) travel time may be required.

DIRECT REPORTS:

None at this time.

REPORTS TO:

Brewery Management, Taproom Management

COMPENSATION:

Commensurate based on experience.

TO APPLY:

Download our job application here: Job Application Form

Fill out the application in its entirety and email with your resume to: jobs@northparkbeerco.com

Applications accepted until position has been filled.

North Park Beer Company is an equal opportunity employer.