single 12oz offerings

[frigatebay]

What does everyone think of the idea of offering special offerings in single 12oz. bottles for distribution. They would be "big" beers that would be one offs

[GlacierBrewing]

I worked at a now-defunct micro in Colorado, years ago, that did this very thing. We brewed "Brewmaster's Line" beers; big beers, and sold them only in single-bottle 12oz'ers. If I remember right, I think they were going for around $2.50 each! Great beers though; doppelbocks, maibocks, rauchbeirs. Sold everyone we bottled! The key, I think, was that these were really remarkable beers and they were marketed as gourmet-niche beers! Went on to win a gold at the GABF with one!
Dave

[BubbaBeerBacon]

Why not in a 16oz bottle?

You should find some images on this site…somewhere!

16oz bottle makes a perfect pint (easy to drink) and it would definitely bring a plus value to your product…without scaring off your customer with a 22oz bomber.

[frigatebay]

would love to do 22oz or 16oz but as a contract brewer I'm only able to do what the brewery I work with will do and thats 12oz or 755ml. don't really like the 755 and th eprice makes it way to prohibitive. thanks for the idea wish I could.

[BubbaBeerBacon]

Keep us in mind, there’s no difference in height between the 16oz and 12oz…
And the price for a 16oz is not that excessive.

Cheers!

Ps. our minimum would be 1 skid

[gruntingfrog]

There are a number of 12 oz. singles on the market that do quite well here even at 4 and 5 bucks a piece. Avery's "The Beast" is one example. Orvall sells a 12 oz. single as well. Granted this is in a large market (Dallas, TX), so may not be appropriate where you are. If you're in a smaller market where craft brews are still struggling, you may have a hard sale on your hands.