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Thread: Help on naming

  1. #1
    Join Date
    Apr 2006
    Location
    Ottawa Ontario
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    25

    Question Help on naming

    I need help naming a new beer for a brewpub. It is a golden ale. Slightly bitter and full bodied. I just started brewing at this location and I don't know that much of the history. Any ideas on how I should go about naming it?

    Patman

  2. #2
    Join Date
    Nov 2005
    Location
    Tokyo Japan
    Posts
    209
    If you think its going to be a mainstay, then it has to be something memorable, possibly historic from the area. If its a one-off, then any boring name like "Summer Blonde" will do

    What city are you in? Take a historic event or personality from the area (use their nickname if you don't want to be too direct) and build from there. We haven't made a new beer that needs a name since I started working for my company last year, but I'm itching for summer to get here so I can come up with a name for a summer brew in the works! That's my marketing degree speaking there...it comes out from time to time !

    My advice would be to have a naming contest for regulars, its a good way to give them some empowerment about the process...I'm always amazed at how much work some people will put in for the promise of some free beers.
    www.devilcraft.jp
    www.japanbeertimes.com

  3. #3
    Join Date
    Jan 2007
    Location
    Bonaire, Netherlands Antilles
    Posts
    24

    Saskatchewan blonde

    Once there was a blonde who wanted to prove to people that she wasn't just a dumb blonde. So she asked her friend "how could I show people I'm not just a dumb blonde?"

    Her friend says, "First learn all the provinces and their capitals."

    So that week the blonde learned them. The next week she was at a party and a man asked a question. The blonde says, "I know the answer!"

    Then the man said " What would you know? You're just a dumb blonde?"

    Then the blonde says, "I'll have you know I'm not just a dumb blonde, I know all the provinces and their capitals."

    Then the man said, " Okay, Saskatchewan."

    The blonde started to grin.

    "What are you grinning about?" said the man.

    The blonde said, "Easy. S."
    _______________________________
    Seriously, though, blonde bears and Blonde d'Aquitaine seem to be the only blonde things your region is famous for.

  4. #4
    Join Date
    Jan 2007
    Location
    South Coast UK!
    Posts
    62
    Quote Originally Posted by PatFiori
    I need help naming a new beer for a brewpub. It is a golden ale. Slightly bitter and full bodied. I just started brewing at this location and I don't know that much of the history. Any ideas on how I should go about naming it?

    Patman
    just call it "Gold Nail"

  5. #5
    Join Date
    Apr 2004
    Location
    Hastings, MI, USA
    Posts
    263
    Random Beer Name Generator

    "Beige Farty Gas Cloud Dubble"
    Last edited by RobZamites; 02-20-2007 at 05:04 AM.
    "By man's sweat and God's love, beer came into the world" -- St. Arnold of Metz

  6. #6
    Join Date
    Sep 2006
    Location
    Montrose, CO
    Posts
    146
    Quote Originally Posted by kww
    Seriously, though, blonde bears and Blonde d'Aquitaine seem to be the only blonde things your region is famous for.
    Barley is blonde and Saskatchewan barley is famous!

    There's a loving feeling in Canada's breadbasket
    GeAEME SMITH
    WINNIPEG -- From a porn star's lips to the ears of American men, the question that a beer company has been whispering to its customers these days is: Can you really brew a love potion from Saskatchewan barley?


    http://www.theglobeandmail.com/servl.../?query=barley

  7. #7
    Join Date
    Jun 2006
    Location
    San Antonio, TX
    Posts
    131
    I've always thought "Busty Blonde" was a good name for a full bodied blonde ale. Also makes for easy marketing art...

  8. #8
    Join Date
    Nov 2005
    Posts
    59

    I'm ready for my close-up

    Being from the Hollywood area, the name blonde conjures up any number of cool film quotes. "Ponyboy Blonde" - from the Outsiders, for example.

    "Stay gold, Ponyboy. Stay gold. "
    - Johnny

    Cheers,
    --Jake

  9. #9
    Join Date
    Sep 2006
    Location
    Montrose, CO
    Posts
    146
    Okay the article without buying it (it is the zinc)


    There's a loving feeling in Canada's breadbasket
    GRAEME SMITH

    WINNIPEG -- From a porn star's lips to the ears of American men, the question that a beer company has been whispering to its customers these days is: Can you really brew a love potion from Saskatchewan barley?

    Molson USA launched an advertising campaign this month to provoke speculation about the Prairie grain's aphrodisiac powers.

    It includes magazine ads, radio spots, and countertop cards distributed to bars that have a maple leaf and the headline: "APHRODISIAC? SASKATCHEWAN BARLEY."

    The spicy rumours were invented by the beer company's advertising agency in Miami, but farmers and politicians in Saskatchewan seem happy to play along.

    "I think there's probably something to it," said Lyle Stewart, agriculture critic for the opposition Saskatchewan Party. "Certainly, the cattle seem to like it."

    Barley grower Joe Armbruster applied different logic to the question. "I tell you what," the 44-year-old said with a chuckle. "When you drink beer, do you feel sexier? Sure you do, eh?"

    Mr. Armbruster admits that any libidinal benefits from his product are probably psychological. But he welcomes any attention that could raise the price of the 400 hectares of malt barley he plants every year near Saltcoats, Sask.

    "It's free advertising," he said.

    Farmers aren't the only ones getting free publicity. Molson USA, a subsidiary of the Canadian brewery, bought a comparatively small number of U.S. radio spots that started airing in the northeastern United States about a week ago, along with glossy ads in the March issues of men's magazines such as Stuff and FHM.

    The radio ads feature adult film star Aria Giovanni discussing whether Saskatchewan barley is an aphrodisiac. The magazine ads offer a coy denial: "As a beer drinker, you're probably hearing some outrageous things about Saskatchewan barley," the copy reads. "Chances are, you have friends who are calling Molson 'the aphrodisiac beer' or even worse, 'The sex beer.' The fact is, this has never been proven with any statistical accuracy."

    Although they're not widely published, the ads are getting attention from local newscasts in Saskatchewan and generating comments on Internet chat groups. In one Web forum, a radio listener near Toronto seemed impressed: "I'm getting kind of thirsty, I think I'll head to the beer store," he writes.

    It's precisely the reaction envisioned by Bill Wright, vice-president and creative director at Crispin Porter + Bogusky in Miami. The idea was born during his visit last summer to Molson's brewery in Vancouver, he said.

    "We were trying to find a product story in the U.S. that would reassure American drinkers about the quality [of the Canadian beer]," Mr. Wright said. "They started talking about how they only use barley from Saskatchewan, so just that phrase, 'Saskatchewan barley,' kind of stuck in my head. It's what we call sticky. It sticks in your head. There's a certain stickiness to it."

    Mr. Wright's team researched characteristics of Saskatchewan barley, looking for an angle. They found that it contains high levels of zinc -- all barley does -- and that became the campaign's inspiration.

    "It just so happens that zinc is a key ingredient in supposed aphrodisiacs like oysters and truffles," Mr. Wright said.

    It seems that nobody in Saskatchewan had made that logical leap until now.

    "I never heard that before," said Jeff Nielsen, vice-president of the Western Barley Growers Association. "But it's nice that they're promoting our product."

    Bryan Harvey, a professor of plant science at the University of Saskatchewan, laughed a long time when told about the idea.

    "That one caught me by surprise," Prof. Harvey said. "I've never heard anyone talk about it as an aphrodisiac."

    Mr. Wright says he likes the phrase "Saskatchewan barley" so much that he's planning more campaigns around the concept.

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