Tirouj,
Sounds like you are really working hard on a solid plan before jumping in..... I think the one thing that makes your numbers look so unattractive is that you are estimating your expenses on 50 bbls a month production but only estimating sales/revenue on less than 20 bbls per month through the tap room.... With the extremely high estimates on your grain and hops, it really paints a bad scenario.... If you are going to produce 50 bbls a month, and plan on selling 17 to 20 bbls through the tap room, what are your plans for the other 30+ bbls? that's roughly 60 kegs that could be distributed to tap accounts, but in a town of 35,000 I am not sure that is feasible. If you dial your production numbers back to what you can actually sell in pints and growlers a month (20 bbls) it will make your numbers look much better.... It sounds as though you have no option but to hire a brewer. In a start up of this size that is a big hit to take, it's doable, but it's a big hit on the expense side. Are you planning on working 80+ hours a week in this establishment (LOL) or are you planning on keeping your day job? Considering you will be the only brewery in town, If you brew "Great Beer" you can sell 20+ bbls a month through the tap room.... Lacking food service will limit your sales and revenue, but the food truck service will help!
Sounds like you are really working hard on a solid plan before jumping in..... I think the one thing that makes your numbers look so unattractive is that you are estimating your expenses on 50 bbls a month production but only estimating sales/revenue on less than 20 bbls per month through the tap room.... With the extremely high estimates on your grain and hops, it really paints a bad scenario.... If you are going to produce 50 bbls a month, and plan on selling 17 to 20 bbls through the tap room, what are your plans for the other 30+ bbls? that's roughly 60 kegs that could be distributed to tap accounts, but in a town of 35,000 I am not sure that is feasible. If you dial your production numbers back to what you can actually sell in pints and growlers a month (20 bbls) it will make your numbers look much better.... It sounds as though you have no option but to hire a brewer. In a start up of this size that is a big hit to take, it's doable, but it's a big hit on the expense side. Are you planning on working 80+ hours a week in this establishment (LOL) or are you planning on keeping your day job? Considering you will be the only brewery in town, If you brew "Great Beer" you can sell 20+ bbls a month through the tap room.... Lacking food service will limit your sales and revenue, but the food truck service will help!
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