Hey all,
I've been reading around here for some time, and just recently joined up. This would be my first post. So, howdy! A little background here: I'm a writer and graphic designer (and I do a fair amount of marketing consulting work). One of my primary areas of focus is hospitality and alcoholic beverages. I was hoping to get a little insight from you guys, if you don't mind...
I'm working on a piece right now about the definition of craft beer, focusing on the seeming split between the two camps:
I'd be really interested to hear your thoughts on the following:
Thanks for any input, thoughts, comments, rants you might offer. As a former bartender and current beer lover, I've found this forum to be immensely informative, and I look forward to participating more. I hope you don't mind a non-pro brewer in your midst!
—Jess
I've been reading around here for some time, and just recently joined up. This would be my first post. So, howdy! A little background here: I'm a writer and graphic designer (and I do a fair amount of marketing consulting work). One of my primary areas of focus is hospitality and alcoholic beverages. I was hoping to get a little insight from you guys, if you don't mind...
I'm working on a piece right now about the definition of craft beer, focusing on the seeming split between the two camps:
- Those who feel "craft" = love/passion for beer, and ownership is irrelevant
- Those who feel "craft" = independent, not corporate
I'd be really interested to hear your thoughts on the following:
- What do you think of the Brewers Association definition? [You can read it here.] Do you feel it is reasonable, and why or why not?
- How do you reconcile "passion" with "business?" That is, do you find the two conflict, and where is that crossroads?
- I hear "it should be all about the beer—the beer should come first" an awful lot (from consumers and critics, mostly), but as a business owner (and commercial artist) myself I am inclined to argue that making it about the beer at the expense of the business results in no beer. What do you think?
Thanks for any input, thoughts, comments, rants you might offer. As a former bartender and current beer lover, I've found this forum to be immensely informative, and I look forward to participating more. I hope you don't mind a non-pro brewer in your midst!
—Jess
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