I would suggest that microbrewers seek more exposure by marketing themselves. Small local breweries don’t have the capital nor the fluidity of a national marketing campaign. However as an industry it may be possible. Look at the “Got Milk?” or “Cotton: The Fabric of Our Lives” campaigns. The local brewery could not influence the market price of micro beer but with cooperative marketing it may work. When this is combined with current trends in health food/industrial farming concerns it would be easy to propagate a strong image against the macro brewers.