I am in the process of starting a brew pub in a state where 3.2 beer reigns supreme. If you don't serve Bud Light you are going to fail sort of state. Therefor it is crucial that my customers can walk in, order the house light beer, and find it a suitable replacement for an American light lager. As they become more educated they can then progress up the chain of beers, APA, EPA, and on up to IRA maybe one day. My beer choices are as follows (all will be served from 7 BBL serving tanks in a cold conditioned room)
As my customers begin to like real beer I was considering bottling 1 BBL batches of Russian Imperial Stouts, Imperial IPA's, etc so that real beer is available to those few select people who appreciate it (without me wasting an entire serving tank on beer only 1% of customers would ever try). So what does everyone think?
1. Cream Ale
2. Wheat
3. English Pale Ale
4. American Pale Ale
5. English or American Brown Ale
6. Irish Red Ale
7. American Amber Ale
8. Oatmeal Stout
As my customers begin to like real beer I was considering bottling 1 BBL batches of Russian Imperial Stouts, Imperial IPA's, etc so that real beer is available to those few select people who appreciate it (without me wasting an entire serving tank on beer only 1% of customers would ever try). So what does everyone think?
1. Cream Ale
2. Wheat
3. English Pale Ale
4. American Pale Ale
5. English or American Brown Ale
6. Irish Red Ale
7. American Amber Ale
8. Oatmeal Stout
Comment