View Poll Results: What do you charge for a growler fill?

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Thread: Growler price survey, round 2

  1. #1
    Join Date
    Mar 2003
    Location
    Pittston, PA.
    Posts
    155

    Growler price survey, round 2

    Last year we did a survey of price charged for a growler fill of breweries' normal beer. Beer only, not including the price of the bottle. The average was $8.31:

    http://www.probrewer.com/vbulletin/s...hlight=growler

    With the recent cost increases, I'm curious to see where we stand today.

    ---Guy
    Last edited by pennbrew2; 03-23-2008 at 09:59 PM.

  2. #2
    Join Date
    Sep 2004
    Posts
    30
    $10 for the fill and $3 for the jug

  3. #3
    Join Date
    Nov 2003
    Location
    Kernville, Ca USA
    Posts
    201
    We charge 10 for the growler and 8 for the fill. At first I thought this amount would discourage people from buying the growler. I have never had and issue and we go through alot of growlers... I even have people that own 8-10 growlers because they come in and forget there growler at home?? Maybe Im just cheap but If I had to pay 10$ for a growler I wouldnt leave it at home, Or I would have a back up in my truck at all times!

  4. #4
    Join Date
    Oct 2002
    Location
    San Jose, CA
    Posts
    38
    We just bumped our up to $10. We were at $9.

  5. #5
    Join Date
    Oct 2005
    Location
    san diego, ca.
    Posts
    182
    I am set up for $11 refills except on sundays which it's only $7 for a mainstay brew refill. Some of my more special stock goes for more.

  6. #6
    Join Date
    Feb 2003
    Location
    Boise, ID
    Posts
    233
    $6 for flagship beers, $10 for specialty beer fills.

  7. #7
    Join Date
    Feb 2005
    Location
    Helena, Montana
    Posts
    292
    We just went up from $7 to $8 for the fill. We also give a free 8 oz draft while the customers wait for their growler to be sanitized, rinsed and refilled. Woot - We filled about 23,000 growlers last year!

    We still just charge $5 for the bottle. We do buy growlers back at the same price - sort of works like a deposit. It certainly helps out those regulars who forget their growler often.

  8. #8
    Join Date
    Mar 2003
    Location
    Pittston, PA.
    Posts
    155
    Make sure y'all vote in the poll above for your response to be counted!

    Thanks!

    ---Guy

  9. #9
    Join Date
    Oct 2003
    Location
    Pittsburgh, PA
    Posts
    407
    Hey Guy,
    Most of mine are priced at 10 bucks a fill, though some bigger beers are 12 or 13. I sell the jugs for 3, and since people often forget them and wind up with a pantry full, we also buy them back (to encourage them to stop in anyway, without their jug)... yes, even the ones that are filthy.

    Hearing good things - hope the startup is going well!
    Cheers,
    Scott

  10. #10
    Join Date
    Oct 2002
    Location
    Athens, NY
    Posts
    429
    We just raised our refill price from $9 to $10 a growler. It's the first bump in price we've done in five years, so I don't expect any problems from the customers. For my barrel aged barleywine I wasn't offering it in growlers because I thought it was unfair to ask a very high price for the growler (we sell it for $6.00/12 oz snifter, which translates to about $32 a growler). But demand was so high that I finally agreed to sell by the growler for $25 a fill ($35 in a new American growler, and $55 in a new German growler!). No one said two words about it, and I sold a TON of German growlers full of Barleywine at $55 per. Plenty of people were happy to pay it!
    Hutch Kugeman
    Head Beer Guy
    Crossroads Brewing
    Athens, NY

  11. #11
    Join Date
    Nov 2002
    Location
    West Chester, PA
    Posts
    393
    Charge more, not less. Why would you need your growler to be a "deal"? If you don't sell it at a discount in bulk you'll sell it over the bar at regular price.!!!
    Larry Horwitz

  12. #12
    Join Date
    May 2006
    Location
    St. Louis, mo
    Posts
    59
    We charge 10$ (plus tax) for the first fill, which includes the 1$ deposit for the growler. We refill a growler for 9$.

    In the last 16 months, we have started rolling out more high gravity beers, 8% and up. We once only had a Barleywine and Imperial Stout in that range, and growlers and pints were sold for the regular price. Now we have an 8% series and the Barleywine and Imperial are up around 10.5%.

    Following the changes, we have upped the price on the high-gravity brews and so the growler prices went up accordingly to $12 for a new one (which includes the deposit) and $11 for the refill.

    Those in pursuit of the big beers have been more than understanding about the changes in price.

    We haven't raised the price by the glass as such, instead we serve the 8% and up beers in a 12oz pour versus the normal 16oz pour and charge the same for both. That has the added advantage of keeping the prices simple, covers the extra cost of the beer and helps clue the customer into the fact that this might not be a session beer, so drink accordingly.

  13. #13
    Join Date
    Mar 2003
    Location
    Pittston, PA.
    Posts
    155
    So it looks like the average price is $8.86, up 6.6% from last year.
    Last edited by pennbrew2; 03-23-2008 at 10:01 PM.

  14. #14
    Join Date
    Jun 2006
    Location
    Amherst, MA USA
    Posts
    318
    We are charging $2.00 deposit and $8 for the fill. (tax in added to this on the beer only)

    We are a brand new craft brewery and just opened our tasting room last week. Not a complaint as of yet on the pricing.
    ________________
    Matthew Steinberg

    Brewer
    High Horse
    Amherst, MA

  15. #15
    Join Date
    Nov 2002
    Location
    West Chester, PA
    Posts
    393
    $12 per fill for house beers...more for bigger beers (18 for russian).
    $3 for the jug
    Larry Horwitz

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