I doubt this is a unique post so please just point me to any threads that may exist on the topic if they are out there.
I've got an interesting debate brewing here. We operate a new brewpub and also distribute beer in draft form to bolster our startup revenue stream.
The central question is how much, if any, of our brewpub sales are being hurt by an ability to walk into a corner bar elsewhere and buy our beer - vs. heading to our brewpub to make the purchase.
This isn't a critical issue but as I'm sure there are many of you out there that have been operating in such a fashion for much longer than we have - I decided to seek other opinions.
Personally, I see us in support of other concepts when we distribute our beer and while we contribute to the depth of their offerings, I don't feel that we're hurting ourslelves to be on tap around town.
As we're new, we have no data baseline to be able to determine if there is any net effect - other than positive.
Thoughts?
Paul Kavulak
Owner/Brewer
Nebraska Brewing Company
I've got an interesting debate brewing here. We operate a new brewpub and also distribute beer in draft form to bolster our startup revenue stream.
The central question is how much, if any, of our brewpub sales are being hurt by an ability to walk into a corner bar elsewhere and buy our beer - vs. heading to our brewpub to make the purchase.
This isn't a critical issue but as I'm sure there are many of you out there that have been operating in such a fashion for much longer than we have - I decided to seek other opinions.
Personally, I see us in support of other concepts when we distribute our beer and while we contribute to the depth of their offerings, I don't feel that we're hurting ourslelves to be on tap around town.
As we're new, we have no data baseline to be able to determine if there is any net effect - other than positive.
Thoughts?
Paul Kavulak
Owner/Brewer
Nebraska Brewing Company
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