Hi all,
I'm an sales professional in the advertising industry but am in the process of figuring out in the Craft Beer segment is an ideal home for me to continue my career. My experience beyond being a craft beer enthusiast is 3 years of homebrewing and the ultimate goal of my wife and I is to open up a small micro brewery back in our hometown.
Essentially I'm wondering if any sales folks out there could give me a brief synopsis of their experiences working for breweries directly vs working for distributers. Frankly I'm more drawn to selling on behalf of the breweries due the ability to more closely align myself with a brand I am passionate about vs having to sell a catalogue of products in which I may have faith in only 30% of core product. Any opinions are more than welcome.
Cheers!
Brian
I'm an sales professional in the advertising industry but am in the process of figuring out in the Craft Beer segment is an ideal home for me to continue my career. My experience beyond being a craft beer enthusiast is 3 years of homebrewing and the ultimate goal of my wife and I is to open up a small micro brewery back in our hometown.
Essentially I'm wondering if any sales folks out there could give me a brief synopsis of their experiences working for breweries directly vs working for distributers. Frankly I'm more drawn to selling on behalf of the breweries due the ability to more closely align myself with a brand I am passionate about vs having to sell a catalogue of products in which I may have faith in only 30% of core product. Any opinions are more than welcome.
Cheers!
Brian
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