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how much for a case?

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  • how much for a case?

    How much does your distributor pay you for a case of beer? Send me a pm if you are willing to share. We are about to sign a distribution agreement and would like to see where we are in comparison.

    Thanks
    Ted Rice
    Marble Brewery
    111 Marble Ave NW
    Albuquerque, NM 87102

  • #2
    The way I see it, you have to work backwards depending on how you want your beer to be retailed for.

    Assume that the distributor will mark up 25-30% and the retailer 30%, of course depending on packaging. A 22 ounce bottle typically warrants a 35% retail mark-up whereas sixpacks are marked up 25-30%.

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    • #3
      Every agreement will vary, but in PA it seems to run and average of 30% for distributor/retail for draft. It runs about 22-26% for bottled cases. The bigger players get better margins.

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