Hello ProBrewer readers -
It's been a while since I've 'thread'ed so today's a good day. Just touching base per women and beer.
There's lots of conversation going on about this topic which is great. One of the key things to keep in mind is that by authentically attracting women to your beer, you create totally new market share without cannibalizing your existing share of enthusiasts.
Raise your hand if you'd like more market share...say 10%? What would that mean to your brewery and business? How about 20%? How about way more than that? Is your hand up in the air?
Women comprise the majority of the population and the majority of that majority don't engage in beer - recent polls show 70%, give or take. Wow! What an opportunity to engage new craft beer enthusiasts in your brand.
When you're ready to talk to the right person about how to go about this, planning, strategizing, and seeing results, call me. Women Enjoying Beer specializes in developing and serving the female craft beer enthusiast through research (focus groups), events, on premise and long distance consulting, presentations, education and training. This research then serves the craft beer community by providing voluminous and useful information you can act on to increase your patron base. When we have educated consumers, we all win - including the consumers.
Women Enjoying Beer believes strongly in supporting and assisting the craft beer community by this market development that has long been overlooked and undervalued.
Cheers to craft beer -
Ginger Johnson, Women Enjoying Beer founder and operator
515.450.7757, based in Southern Oregon, will travel worldwide
It's been a while since I've 'thread'ed so today's a good day. Just touching base per women and beer.
There's lots of conversation going on about this topic which is great. One of the key things to keep in mind is that by authentically attracting women to your beer, you create totally new market share without cannibalizing your existing share of enthusiasts.
Raise your hand if you'd like more market share...say 10%? What would that mean to your brewery and business? How about 20%? How about way more than that? Is your hand up in the air?
Women comprise the majority of the population and the majority of that majority don't engage in beer - recent polls show 70%, give or take. Wow! What an opportunity to engage new craft beer enthusiasts in your brand.
When you're ready to talk to the right person about how to go about this, planning, strategizing, and seeing results, call me. Women Enjoying Beer specializes in developing and serving the female craft beer enthusiast through research (focus groups), events, on premise and long distance consulting, presentations, education and training. This research then serves the craft beer community by providing voluminous and useful information you can act on to increase your patron base. When we have educated consumers, we all win - including the consumers.
Women Enjoying Beer believes strongly in supporting and assisting the craft beer community by this market development that has long been overlooked and undervalued.
Cheers to craft beer -
Ginger Johnson, Women Enjoying Beer founder and operator
515.450.7757, based in Southern Oregon, will travel worldwide
Comment