I recently had someone in the industry tell me they are only going to participate in tastings and other public events/festivals where the event organizers pay them to be there.
It had always been my impression that brewers either 1) showed up for free and wrote off the costs as a marketing expense or 2) paid to show up and wrote off the entry fee and other costs as a marketing expense. There was no common option #3) "get paid to be here"
Am I off base here?
It had always been my impression that brewers either 1) showed up for free and wrote off the costs as a marketing expense or 2) paid to show up and wrote off the entry fee and other costs as a marketing expense. There was no common option #3) "get paid to be here"
Am I off base here?
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