Hi:
Does anyone have either a dollar value or a % figure for the cost of promoting a brand in new markets? E.g. if you go into a new state, how much do you invest to promote the brand in terms of POS, personnel, promos etc?
Does anyone have either a dollar value or a % figure for the cost of promoting a brand in new markets? E.g. if you go into a new state, how much do you invest to promote the brand in terms of POS, personnel, promos etc?