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cost of new markets?

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  • cost of new markets?

    Hi:

    Does anyone have either a dollar value or a % figure for the cost of promoting a brand in new markets? E.g. if you go into a new state, how much do you invest to promote the brand in terms of POS, personnel, promos etc?
    Dann Paquette
    Cofounder/Brewer
    Pretty Things Beer & Ale Project
    Somerville, Massachusetts
    www.prettythingsbeertoday.com
    &
    Once Upon A Time Beers
    www.oldbeers.com
    "Beer is proof that Benjamin Franklin loves us" God
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