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San Francisco Sales Rep for North American Breweries

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  • San Francisco Sales Rep for North American Breweries

    North American Breweries, one of the largest and fastest growing American-owned beer companies in the United States, owns and operates four U.S. breweries and six retail locations in New York, Vermont, California, Oregon and Washington. The company was formed in 2009 and is headquartered in Rochester, NY – which is also home to the Genesee Brewery.

    Since 1878, the Genesee Brewery has brewed and sold the historic line of Genesee beers. Today that brewery also makes Dundee Ales and Lagers, the Original Honey Brown Lager, Seagram’s Escapes and many other beers under contract from other companies. We brew one of the company’s most popular craft beer brands – Magic Hat – from our Vermont brewery. Our west coast brewing teams handcraft the award-winning Pyramid and MacTarnahan’s craft beers. NAB also owns and markets strong import brands including its flagship beer Labatt Blue and Labatt Blue Light, which maintain strong market share among the Great Lakes region and beyond.

    At North American Breweries, we take great pride in the beers we produce and market. And, we firmly believe that our employees drive the success of the company. With success in mind as the ultimate goal, we strive to create and provide an environment that offers challenging, stimulating and financially rewarding opportunities. Our goal, simply put, is to use operational excellence as a strategic advantage. This means “getting the right people on the bus” and enabling, empowering, and encouraging each to perform as effectively as possible.

    Join us and discover a work experience where diverse ideas are met with enthusiasm, and where you can learn and grow to your full potential. We're looking for individuals who enjoy the entrepreneurial thrill of invention and who enjoy working as a team to create a satisfying outcome for our customers.

    Please visit us at www.NABreweries.com to learn more about us and to apply directly for any of our opportunities.

    We're currently seeking a Sales Representative in San Francisco.

    JOB DESCRIPTION
    This position implements NAB’s on premise strategy against a specific list of targeted accounts within a marketplace for the entire NAB portfolio. Charged with increasing the availability and visibility of NAB brands, through obtaining specific objectives within each account, the Sales Representative is expected to grow NAB’s volume, presence and influence in the on-trade. As a brewery field sales representative, the Sales Representative is expected to be the authority on product knowledge, brand positioning and programming in the marketplace. The role will be responsible for bringing the brand strategy to life at the point of connection with the consumer while being open to relocation immediately if needed for the next business opportunity.

    PRIMARY RESPONSIBILITY

    Visibility in the Trade

    •Make monthly account development calls on the assigned 100 on-premise accounts in assigned geography.
    •Secure specific tactical (visibility and availability) objectives to move account base from “non-buying” to “winning” as measured by NAB’s Merchandising Standards.
    ◦Visibility---Merchandise account base by securing point of sale placement to maximize brand awareness and product sales (per established merchandising standards).
    ◦Availability—Gain new points of product distribution for the NAB’s portfolio in both draft and bottle placement.
    •Maintain and develop relationships with key staff, management and owners at key on–premise accounts
    •Work within the assigned promotion budget maximizing promotional activity

    Influence at Wholesaler

    •Develop and maintain strong, positive relationships with distributor sales personnel.
    •Work with wholesaler personnel to drive business targets while enlisting them to work on our behalf when on their own in accounts.
    •Establish self as the role model and mentor to the wholesaler for on premise standards

    Brand Authority and Ambassador

    •Executing weekly on-premise promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts.
    •Execute promotional and special event activity weekly.
    •Execute periodic special events, festivals, and marketing programs to enhance the image and reputation of the brand in the market place, including, but not limited to:
    ◦Corresponding with potential and actual event coordinators
    ◦Set-up and breakdown events including all event equipment and display materials.
    ◦Attend events as a representative of NAB.
    •With the guidance of the District Manager develop the optimal approach for assigned area of responsibility, which will normally include:
    ◦Aggressively pursue new draft distribution.
    ◦Increase velocity (VPO) per outlet
    ◦Improve impact and placement of POS

    KEY PERFORMANCE INDICATORS

    •Conduct a set number of Point of Connection Evaluations (POCE) per month
    •Perform a set number of promotions per month (includes on-premise bar promotions, beer festivals, special events, samplings, etc.)
    •Secure a set number of draft lines and bottle placements for the NAB portfolio within the account base
    •Secure placement of a set number of point of sale material within the account base
    •Grow account base total NAB volume at a targeted amount
    •Conduct a set number of wholesaler meetings/trainings on a monthly basis
    Skills/Education/Competencies

    Education: Bachelor’s Degree is required

    Technical competencies (job related):

    •Working knowledge of Microsoft Excel and PowerPoint required
    •Presentation skills including the ability to conduct creative and informative presentations for both on premise activities as well as wholesalers and retailers
    •Excellent business analytical skills
    •Sales management
    •Knowledge of company, state, federal regulations and franchise laws
    •Keen knowledge of US beer business and its practices
    •Action oriented
    •Trainer, motivator of people
    •Organizational and administrative skills
    •Strong interpersonal and negotiating skills

    Requirements:

    •Must be able to relocate immediately based up on the business need and opportunities within the company
    •Must be a minimum of 21 years of age
    •Must hold a valid drivers license without any alcohol related offenses
    •Must be able to drive long distances regularly
    •Must be able to lift up to 125 lbs regularly
    •Lifts 35 lb. cases, 165 lb. kegs and various point-of-sale boxes on a regular basis
    •Must be able to work outside of regular business hours which will include nights and weekends

    To apply - please go to www.nabreweries.com.
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