Hi! I am with a 10 bbl. brewpub in Central Pennsylvania. We are beginning to distribute kegs, both on-site retail and wholesale to bars, restaurants, etc. We are working with a few distributors in distant counties where delivery would be prohibitively expensive for us at this stage, but mostly are self-distributing. We are selling 1/2 and 1/6 bbl. kegs.
My question for more experienced folks is this: What methods have you found to be effective in overcoming the "I'm not going to support my competition by selling their beer." There seems to be a strong attitude among some bar and restaurant owners that selling our beer will eventually drive their clientelle to us. Naturally, one of the goals IS to help increase market awareness/volume at the brewpub, but . . . .
Any successful strageties would be appreciated. Thanks!
My question for more experienced folks is this: What methods have you found to be effective in overcoming the "I'm not going to support my competition by selling their beer." There seems to be a strong attitude among some bar and restaurant owners that selling our beer will eventually drive their clientelle to us. Naturally, one of the goals IS to help increase market awareness/volume at the brewpub, but . . . .
Any successful strageties would be appreciated. Thanks!
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