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Retail keg pricing versus wholsesale?

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  • Retail keg pricing versus wholsesale?

    Wondering how breweries price their wholesale kegs versus walk up retail sales (assuming your state allows it)?

    My first thought is that there should be a small premium placed on retail kegs to walk up customers versus restaurants/bars you are distributing to seeing that a liquor store would be marking up the same keg up anyway.


    Thoughts on how you run your situation are appreciated.

    Thanks in advance.
    Cheers,
    Mike Roy
    Brewmaster
    Franklins Restaurant, Brewery & General Store
    5123 Baltimore Ave
    Hyattsville,MD 20781
    301-927-2740

    Franklinsbrewery.com
    @franklinsbrwry
    facebook.com/franklinsbrewery

  • #2
    I ask for the same markup my wholesaler would want- 25-27%. It wouldnt be fair to them or other retailers carring your product if you undercut thier price at your brewery.
    Brewmaster, Minocqua Brewing Company
    tbriggs@minocquabrewingcompany.com
    "Your results may vary"

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