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Keeping sales high in winter

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  • Keeping sales high in winter

    Hello,
    My husband and I recent purchased a beer distributor in Pennsylvania in April. This distributor has been in the town for over 30 years, so it is well established. From previous years records, sales should stay very good through the holidays. October-December is hunting season, which is huge in our area and brings in many out of town guest to their camps to keep business going.

    My question is, does anyone have any ideas or advice on how to gain sales during January and February? We are trying to come up with some marketing ideas to bring in customers during those slow months.

    Thank you in advance for any information.
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