While the importance of social media as a marketing channel varies by industry, for craft beer and other “craft” industries (unlike more commoditized ones) social media can be an effective part of a marketing strategy.
Because of the importance of the personal relationship between craft beer drinkers and brewers, the opportunity for brewers to leverage technology to connect at scale is extremely powerful.
Whether you’re just getting started using social media for your brewery or are looking for more effective strategies and tactics, I put together a post that details the exact strategies and tactics that largest and fastest growing breweries in the country are using:
http://theportablebarcompany.com/cra...dia-marketing/
I still think nothing trumps effective in-person marketing (check out our beer festival guide if you agree! - http://theportablebarcompany.com/beer-festival-guide/), but there’s definitely a huge opportunity for craft brewers to utilize social media effectively
I’d be curious to hear what everyone else is doing and your general opinions on how important Social media is for craft breweries? Anyone have any specific things that are (or aren't) working for them?
Because of the importance of the personal relationship between craft beer drinkers and brewers, the opportunity for brewers to leverage technology to connect at scale is extremely powerful.
Whether you’re just getting started using social media for your brewery or are looking for more effective strategies and tactics, I put together a post that details the exact strategies and tactics that largest and fastest growing breweries in the country are using:
http://theportablebarcompany.com/cra...dia-marketing/
I still think nothing trumps effective in-person marketing (check out our beer festival guide if you agree! - http://theportablebarcompany.com/beer-festival-guide/), but there’s definitely a huge opportunity for craft brewers to utilize social media effectively
I’d be curious to hear what everyone else is doing and your general opinions on how important Social media is for craft breweries? Anyone have any specific things that are (or aren't) working for them?
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